In the battle of E Commerce giants, an interesting and exciting clash is spicing up in Middle East. Souq.com vs Noon.com is the talk of the town in Middle East’s e-commerce domain. Souq is the most popular online marketplace in the Arab world. Established by Ronaldo Mouchawar and Samih Toukan in 2005, Souq has seen meteoric rise in last decade and in 2017, Souq.com officially became the subsidiary of Amazon.com Inc.
Souq.com vs Noon.com is a battle of an established player versus a budding company in the domain. However, this is not going to be easy for Souq as the think tank behind Noon.com is an eminent name from Middle East’s business domain. Mr. Mohammed Alabbar of Emaar Properties is the founder of Noon.com.
Noon.com is trying to catch on the local player image to build a connect with the buyers and is trying to corner the foothold of Souq in the market. Besides Mr. Alabbar, Noon.com is being funded by the Government of Saudi Arabia as well. The government of Saudi Arabia has contributed half of the investment for the project which is a clear indication of the establishment’s inclination to exploit the full potential of the growing e-commerce market in the Middle East.
To better understand how this competition between these two e commerce giants is currently stacked up, let’s compare both of them on diverse grounds.
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Souq by the virtue of being a Global E-commerce giant backed company has a vast and extensive product range under each category. Its products are shipped from USA, Turkey, and all around the Middle East. Moreover, the support and trust that it has received from the buyers is quite overwhelming.
On the other hand, Noon.com is looking to build a large product base by adding on the local sellers and creating a hub of sellers from Middle Eastern countries on its platform. However unlike Souq, it doesn’t have that option for its buyers to get some exclusive products from markets like USA, Egypt, Turkey etc.
Deals and Offers
Both the online marketplaces have an extensive range of deals and offers. SOUQ Coupons and deals provide massive discounts on wide range of brands and categories. Offers upto 70% or 80% discounts are frequently available on Souq for various products ranging from Clothing and Apparels to Electronic Appliances and Gadgets.
Building on global trends in online shopping, various festive deals and online shopping festivals on SOUQ.com offer opportunities for buyers to go on a shopping spree without running out of budget.
Noon.com is not far behind in terms of discounts and deals. Coupon codes, cash back offers and freebies are frequently rolled out for online shoppers, However, as suggested in the next section, the range of discounts is still far behind those offered by SOUQ Coupons and deals.
In general, the price of products listed on Souq are comparatively lesser to the price for same (or similar product) product listed on Noon.com. Say, for example, the home appliance category a Samsung front loading washing machine comes at around AED 1700 on Souq whereas the same comes for around AED 1850 on Noon.com.
So, in overall sense prices of Souq are lesser thanks to the offers and discounts that it offers on regular basis. The Souq special offers and discounts and the category specific, and brand-specific sale that are a common stay on Souq has made Souq synonyms with online shopping in the Middle East Region.
The Shipping network of Souq extends to the Northern African nations and Eurasian region countries. Also, the option of Amazon Global store listed products offers its buyers to get access to the markets of USA as well.
Noon.com, on the other hand, has started to explore the shipping network in the Middle Eastern region and is currently eyeing the regional geography only. In that sense, Souq brings in wider view as compared to Noon.com.
Seller’s on the platform
In this regards Souq clearly has the first mover’s advantage and the number of sellers registered on its platform is at present greater than Noon.com. However, this dynamics is bound to change over the coming months as Noon.com would expand its customer reach and market.
Who wins “Battle of E Commerce Giants” in Middle East?
Well, it’s all to watch for in this battle of giants. Souq with its advantages seems ahead in the race at present but that wouldn’t stay for long if it doesn’t adjust well in face of emerging competition from Noon.com and other local players. However, its a win-win situation for the buyers as both the e commerce giants, in a race to stay ahead, are sure to come out bigger and better deals at jaw dropping prices.
In regards to who wins the battle, it’s all wait and watch for now as major policies and decisions are to come from both sides in regards to counter the progress of the other and surge ahead in the market.